Health, hospitality, and digital solutions are increasingly converging. Together with the AMANO Hotel Group, DALUMA has shown how innovative guest experiences can not only increase guest satisfaction but also create measurable financial impact.
At the heart of the collaboration was a 360° solution for the hotel: transparent reporting, an on-site affiliate solution, as well as joint events, partnerships, and branding initiatives. This enabled AMANO to offer its guests direct value while positioning itself as an innovative host.
The results speak for themselves: Guests' customer lifetime value increased by 6 percent, while 8 percent of hotel costs were covered through affiliate kickbacks. In addition, joint activities increased the customer satisfaction score by 18 percent.
A key element was the co-branded guest experience. Guests could easily access DALUMA offerings via QR codes - a solution combining convenience, inspiration, and measurable value. At the same time, usage, conversion, and return rates could be transparently analyzed and continuously optimized.
The case study shows: When hospitality and health products are thoughtfully combined, the result is more than an added offering. It creates a guest experience that delights guests, supports hotels financially, and strengthens partnerships for the long term.
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