Health, hospitality, and digital solutions are increasingly converging. Together with the AMANO Hotel Group, DALUMA has demonstrated how innovative guest experiences can not only increase guest satisfaction but also create measurable economic impact.
The collaboration centered on a 360° solution for the hotel: transparent reporting, an on-site affiliate solution, as well as joint events, collaborations, and branding initiatives. In this way, AMANO was able to offer its guests direct added value while simultaneously positioning itself as an innovative host.
The results speak for themselves: The customer lifetime value of guests increased by 6 percent, while 8 percent of hotel costs were covered by the affiliate kickback. Additionally, the customer satisfaction score increased by 18 percent due to these joint activities.
A central component was the co-branded guest experience. Through QR codes, guests gained easy access to DALUMA offerings – a solution that combines convenience, inspiration, and measurable value. At the same time, usage, conversion, and return rates could be evaluated transparently and continuously optimized.
The case study shows: When hospitality and health products are thoughtfully integrated, it creates more than just an additional service. It creates a guest experience that delights guests, supports hotels economically, and strengthens partnerships for the long term.